Hello from USA! Bringing the best of America’s powerful innovation capabilities together.

Interested in USA?

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With the launch of the G4A Generator, one of the new Digital health power initiatives from Bayer’s G4A program, we first embarked on their U.S. journey in 2017. We are working with and supporting entrepreneurs focusing on the U.S. market. 

Programs in USA

Bayer G4A Generator program

G4A Generator Logo

We believe that self-care is all encompassing – mind, body, and spirit – and should be an achievable priority for anyone. We’re looking to collaborate with like-minded healthcare innovators to help us fulfill the potential of self-care through our Bayer G4A Generator program. There is no one size fits all when it comes to self-care, so let’s change the way we’re innovating!

Our G4A Generator is looking to develop a network of collaborators who enable self-care by addressing the common barriers that prevent individuals from living better, healthier lives. Through your innovations, we’ll provide ongoing support to make self-care easy, convenient, accessible, and personalized. After all, not only can this initiative assist those who otherwise wouldn’t be treated, it can also improve valuable physician resources and reduce U.S. health care costs.

Focus areas

Nutrition Support, External Pain, Skin and Sun Protection and digital health, self-care solutions.

More programs to be announced soon!

Still want to know more about G4A USA and see how you can become part of a program?

Visit our official USA page and get all the advanced info on the program!

Find out more

We host our health tech Meetups around the globe so you can network with other great people interested in the same area. You never know where a life changing contact or a piece of knowledge and experience awaits. :) Check out when there is one coming up in your area.