Privacy Statement
This website (hereinafter the “Website“) is provided by Bayer Pharma Aktiengesellschaft (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.
Information on other selected non-Website related data processing activities performed by us and all of our affiliates in Germany (e.g. when you give us a business card or we collect your data from publicly available sources) can be found in the privacy information for selected specific processing activities.
Handling of personal data
In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).
Using our Website
Accessing our Website
When you call up our Website, your browser will transfer certain information to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following information is collected, briefly stored and used:
- IP address
- date and time of access
- Time zone difference to Greenwich Mean Time (GMT)
- Content of request (specific site)
- Status of access/HTTP status code
- Transferred volume of data
- Website requesting access
- Browser, language settings, version of browser software operating system and surface
Moreover, to protect our legitimate interests, we will store such information for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).
Setting of cookies
What are cookies?
This website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our website.
What cookies do we use?
We differentiate between two main-categories of cookies: (1) strictly necessary cookies, which are essential to browse the website and use its features, and (2) optional cookies (e.g. analytic cookies, targeting cookies, functional cookies) used for e.g. website analysis, website personalization and marketing purposes. The following button leads to the Privacy Preference Center and provides a detailed description of the optional cookies in use:
- Cookie Settings
Cookie List
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by
you which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. Of course, you may use our
Website without any cookies being set. In your browser, you can at any time
configure or completely deactivate the use of cookies. This may, however, lead
to a restriction of the functions or have adverse effects on the
user-friendliness of our Website.
Analytics Cookies
Analytical Cookies will help us to analyze your use of our Website. The
information collected in connection with your use of our Website (e.g. the
referring URL, our webpages visited by you, your browser type, your language
settings, your operating system, your screen resolution) will be transmitted
to a server of our supplier, where it will be stored and analyzed. The
respective results will then be made available to us in anonymized form. Your
usage data will not be connected to your full IP address during this process.
For more details please refer to the Privacy Statement.
Targeting Cookies
We and our partner will use this information to better tailor our
advertisements to you and your interests, to limit the number of times you are
shown the same advertisement, to evaluate the efficiency of promotional
campaigns, and to better comprehend the behavior of visitors after they have
looked at a certain ad. When you visit another website of the Advertisement
Network, customized pop-ups tailored to your interests can be presented to you
on the basis of the information collected on our Website. For more details
please refer to the Privacy Statement.
Details supplied by yourself
The user of this website is fully responsible for the content and correctness of details he or she sends to BAYER as well as for the non-violation of any third-party rights that may be involved in such details. The user gives his or her consent for BAYER to store such details and to use the same for the purpose of statistical analysis or for any other specified business purpose, unless the information involves personal details, going beyond master data or usage data as defined in sections 14 and 15 of the German Tele Media Act (Telemediengesetz)). In particular, Bayer is entitled to use the contents of such messages, including ideas, inventions, blueprints, techniques and expertise contained therein, for any purpose, such as the development, production and/or marketing of products or services and to reproduce such information and make it available to third parties without any limitations.
Cookie Required for Tehnical Purpose
Subject to your consent
We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our website and again ask for your consent.
How to prevent the setting of cookies
Of course, you may use our website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our website. You may at any time object to the setting of optional cookies by using the respective objection option in the Privacy Preference Center
Website Analysis with and online behavioral advertising
Website analysis with Google
On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). Google will analyze your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google.
Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.
You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the Privacy Preference Center in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.
Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.
